"We’d describe it as a little more sophisticated than what you’ve seen from Dear Creatures in the past. We did some pieces with silkier fabrics too. The color palette is very subdued and earthy but there are pops of color like plum and blue. We were inspired by a fictional character we made up about a suburban girl in the late 1960’s with long straight blonde hair, perhaps someone close what Marcia Brady from the Brady Bunch or Michelle Phillips from the “Mamas and the Papas” band looks like. On the surface, the girl seems to be living a picture perfect mid-century Americana life however she is curious and mischievous. There’s a dark humor and melancholy underneath it all. We thought of this character when conceptualizing the look and feel of the Fall 2011 season."
yay!
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